After the launch of Apple‘s subscription based serviceThe Daily“, Google has also launched it’s subscription service which allows the publishers to charge for content as they like. The service is named as “One Pass“. Google One Pass is geared to kneecap Apple’s App Store subscription service for the iPad, iPhone and iPod touch. Publishers will keep 90 percent of sales, vs. 70 percent from Apple’s service.

From the official blog post:

With Google One Pass, publishers can customize how and when they charge for content while experimenting with different models to see what works best for them—offering subscriptions, metered access, “freemium” content or even single articles for sale from their websites or mobile apps. The service also lets publishers give existing print subscribers free (or discounted) access to digital content. We take care of the rest, including payments technology handled via Google Checkout.

Google One Pass allows readers to purchase newspapers and magazines from publishers using a single sign-on with an e-mail account and password. Publishers can offer subscriptions, metered access, and other custom content from their Websites or mobile applications. Google Checkout processes One Pass payments.

One Pass publishers collect 90 percent of sales on every transaction. Google’s 10 percent cut is one-third of the 30 percent transaction fee Apple is charging for its App Store subscription billing service, available for the iPad, iPhone and iPod touch.

In Apple’s App Store, publishers must offer users the chance to buy content in the application at the same price the digital content is offered elsewhere online. This move, the latest in a string of stringent Apple content policies, is sparking concerns among content developers.

Google has designed One Pass so that publishers can maintain direct relationships with their customers, which means they command all the data on subscribers who sign up through One Pass.

Moreover, publishers authenticate existing subscribers so that readers don’t have to re-subscribe to consume their content on, for example, a just-purchased Motorola Xoom tablet computer.

Watch the video embedded below to know more about Google One Pass.

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