This news may make happy those people who feel the need to have longer music previews while listening to songs on the infamous Apple iTunes. Apple has now informed music labels that it will soon be increasing (read triple) the length of music previews on iTunes, from the current 30 seconds to 90 seconds.

Apple informed all music labels in a letter stating:

We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases

For far too long, we’ve been hearing about this change as it has long been rumored and initially it was believed that Apple would only double the song length, hence making it 60 seconds instead of the current 30. Labels might be happy with the change, as this decision just might be something that will show an increase in sales for them.

This however comes with a catch. Apple will be allowing music samples with the length of 90 seconds only when the full-length song itself is longer than 2 minutes and 30 seconds, users probably need not to worry about this as generally all songs surpass this particular limit.

Via Yahoo News



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